很多人好奇，在大學裡廣告公關領域究竟是在學什麼，以及將來如何應用在生活中甚至在工作就業上閃閃發光？
張禮漢老師在系上擁有許多廣告實務經驗，廣告公關企畫與寫作課程(Advertising and PR Planning & Writing)與公共關係實務課程(Public Relations Practice)兩者是系上在廣告公關領域上主要的課程。張禮漢表示，這樣子的安排是為了引領學生進入廣告與公共關係專業領域，藉由課程的內容與設計，進行學習、討論、演練、評估等教學方式與活動，培養學生瞭解廣告與公共關係專業知識，熟悉廣告與公共關係專業運作，進而提升在廣告與公共關係領域的專業能力。
作為學生們最想知道的祕密之一，究竟這樣子的課程安排，學習會不會顯得枯燥乏味？其實廣告及公關的課程不僅包括傳播學理，也涵蓋政府機構、非營利組織及一般傳統或高科技公司等，因應不同對象有著不一樣的實務應用。張禮漢說學習起來五花八門、千變萬化，保證絕不無聊。
那麼在學有所成，畢業之後，哪些職場和工作是能夠一展長才的呢？一般直覺會聯想到廣告、公關甚至活動公司，但是例如政府機構及非營利組織都有公關部門，在一般企業公司也都有專門負責廣告和公關的專職人員，負責推廣行銷。
談到畢業後是否要直接就業或是繼續升學，張禮漢說，「一般而言，建議學生先就業，了解職場的應用後，繼續深造必有相得益彰之效果。如果是已經有相關工作經驗的學生，可以直接就讀研究所。」在瞭解自己還需要加強的部分後，學習上會更快掌握重點。
Gilbert Chang
Many people wonder what you actually learn by studying advertising and public relations at university, and how it can be used both in personal life and towards professional success.
Mr. Chang devotes his wealth of practical experience in advertising in teaching the two courses which form the backbone of the the advertising and PR portion of the curriculum: (1) Advertising and PR Planning & Writing, and (2) Public Relations Practice. Mr. Chang says courses are organized to guide students into the professional world of advertising and PR through different activities, such as classroom learning, discussions, practice, and evaluations, which foster professional knowledge, enhance competency, and familiarize students with the workings of the professional world of advertising and PR.
One of the biggest concerns students have is whether or not the curriculum is dry and boring. But the curriculum covers much more than the principles of communication: it also encompasses the government, NGOs, traditional companies and hi-tech enterprises, each of which requires unique practical applications. Mr. Chang says there’s so much to learn and it’s always changing, so he can guarantee there won’t be a moment of boredom.
Well then, what can students do after graduating? How do they put their skills to use in the workplace? Most people naturally think of advertising and PR companies, but the government and NGOs also have PR departments, while all kinds of companies need professionals to handle advertising, PR, and marketing.
On whether or not students should pursue graduate studies or join the workforce upon graduation, Mr. Chang has this to say: “I typically recommend that students get some experience in the workforce first. Graduate studies will be far more fruitful if you’ve have real-world experience. If you already have such practical experience, then by all means, go right into graduate studies.” Once you’re aware of your weaknesses, you’ll learn much faster.