歷史沿革
學程前身
台灣自報禁解除、電視媒體相繼開放、網路工業蓬勃發展以來，由於整體傳媒產業型態多元化發展，媒體專業人才的市場需求日形擴大，對於人才所必須具備的專業知識與技能也有不同於以往的迫切需求。
行政院於1995年提出亞太媒體營運中心的計畫，且我國已於2002年初加入世界貿易組織，揭諸目前臺灣媒體面對全球化的趨勢、區域化的挑戰，更需厚植本土的媒體資源與人才。
由於傳播媒體資源主要集中於臺灣北部，本校因地利之便，得以與學術界與實務界保持更為密切的互動，替本校傳播教育提供優良的學習環境。本系更因授課時段之彈性，可以提供下午與晚上時段授課，得以吸引已經投入媒體職場的工作人員提供多樣化的進修管道。
媒體激烈競爭環境下，人力資源的專業訓練往往需要仰賴學術界的資源。而本校進修部大傳系正好能夠提供更多樣化、更與實務相結合的學術訓練課程，無形中對媒體就業市場的人力需求，提供更多幫助。輔大進修部也更能在臺北地區奠定更完備、充實發展的形象基礎。
輔大傳播相關係所以往聲望良好，加上歷來畢業系友于實務界與學術界均有稱許表現，從甄試入學與考試入學等方面，本系屢屢得到社會各界與考生的肯定與青睞，往往均為進修部第一志願。隨著臺灣整體社會情境的改變，大眾傳播產業受到更多年輕學子青睞，因此進修部大眾傳播學系每年報到率都接近百分之百。
本校進修部大眾傳播學系的課程規劃保持相當的彈性，可以隨時調節與社會脈動的整合互動。同時，本系思考到未來傳播實務與學術的變化，課程設計希望能夠配合同學學與術的需求，積極培養同學比較全面的設計概念、溝通技巧與專業知識。
本系結合日間部三系與研究所的課程設計軸心，但更思進修部大眾傳播學系的課程獨特性所在。本系課程希望以發揮本校全人教育精神為本，以更活潑化的創意教學，培養同學成為當代生產與消費能力合一的現代媒體工作者、具有批判媒體識讀能力的深度創意人、兼備數位競爭力的時代資訊人。
尤其，相關課程中將特別鼓勵同學「從做中學」，結合理論概念與實務經驗。本系未來發展方面，將朝語文能力、文化素養、資訊傳播的教育目標發展，籌畫「遠距教學」課程，推動與媒體機構間的建教合作計畫、規劃學程制度。
本系未來將強化文化素養、資訊傳播、語言訓練、傳播管理等基礎課程，並增設傳播專業實務課程，致力於理論與實務兼顧的原則，促使已有專職學生即可于白天工作中學以致用，而全心專注學校課業的同學也能夠獲得啟蒙，繼續往高深學術工作邁進。
尤其，數位內容產業已被公認為未來最舉足輕重的雙星產業，其中整合聲音、影像、光碟製作、動畫、多媒體互動、網頁企劃與製作等多媒體應用更深受企業重視， 增加學生于媒體應用方面的專長應是本系發展的重要目標。另外，因應全球化時代的來臨，也強調培養同學各項語言能力（英、方言）與媒體應用、以及有關數位知 識經濟的政策、市場、工業等專業知識。
轉型沿革
關於轉型為『進修部大眾傳播學士學位學程』之說明
一、「大眾傳播進修學士班」轉型為「大眾傳播學位學程」之原因：
100學年度教育部將對全國各大專院校進行系所評鑑，本系需符合教育部相關規定及指標，方能長久經營。例如：進修學士班於法規上必須為日間學系所經營，而本校日間部大傳系早已更名為新聞傳播學系、廣告傳播學系及影像傳播學系，而進修部大眾傳播學系的存在已不符合法令規定。
有鑑於此，在96-97學年度集思廣義後，決定由原本「日間學系經營」之進修學士班，轉型為由「院經營」之學位學程。如此一來，可保留大眾傳播之名，亦可以學士學位學程方式，廣納支援系所專任師資，亦可符合教育部相關規範。
二、關於學位學程：
依據新大學法第十一條，大學得設跨系、所、院之學分學程或學位學程。
大學法施行細則第八條，所稱學位學程，指「授予學位之跨系、所、院專業領域之課程設計及組合」。大學設學位學程，應有相關系、所、院為基礎，並得由系、所、院提供授課師資、教學設備空間等資源。
「大眾傳播學士學位學程」，課程設計由廣播電視電影領域、廣告公關領域及網路多媒體領域為主，另有新聞及教育等基礎課程。由日間3系2所(影像傳播學系、新聞傳播學系、廣告傳播學系、大眾傳播所、教育與領導發展所)共同支援，此為學院經營之跨領域學程，並非由任一系或所為主體，故於名稱上以學位學程來表示跨系所。
目前學位學程的課程規劃上，最低應修畢業學分數為128學分，符合輔仁大學之規定，也經由校級會議通過，於99學年度實施。運作規則和課程規劃同一般系所。
三、轉型為大傳學程之合法程序：
1.教育部規定：為符合教育部規定，經由校內師長們討論，決定提出學士學位學程之申請，97學年度經由校務發展委員會議、校務會議與董事會審核通過，並呈報教育部核准，於99學年度轉型為「進修部大眾傳播學士學位學程」，使我大傳傳統得以繼續發揚，並可長可久。
2.考量本系特殊歷史因素，輔仁大學日間部已無大眾傳播學系名稱，目前僅留進修部大眾傳播學系，眾多畢業系友之反映，故延用大眾傳播學士學位學程之名稱。
3. 課程安排：目前學程課程規畫分為廣播電視電影學域、廣告相關學域、網路多媒體學域，詳細請見附件。學位學程的課程廣度比較大，且按市場需求設計，並橫跨不同領域，同學可依興趣做自主規畫並選擇1至2個學域修讀。
Q&A
大傳學程VS.進修學士班
Q.「大眾傳播學系進修學士班」和「進修部大眾傳播學士學位學程」有何不同？
A.進修學士班為日間部單一學系經營，但學士學位學程是由院經營。進修部大眾傳播學士學位學程將由傳播學院和進修部直接經營，並由日間影像傳播學系、廣告傳播學系、新聞傳播學系、大眾傳播所、教育領導與發展研究所共同支援師資。就經營定位而言，大傳學程是向上提升層級了。
Q.請問課程有哪些不同呢？
A.大傳學程依原有的課程加以改進，分為基本必修及進階學習領域，並將於大二下學期起，由同學任選三個學域中1至2個領域，做為主要修習之領域。三大學習領域為：廣播電視電影領域、廣告公關領域、網路多媒體領域。
Q.學程有沒有畢業證書？學程畢業證書和過去進修學士班有何不同？
A.仍有畢業證書，僅畢業學系名稱不同。（詳見附件一）例：現行名稱為：學生○○○，中華民國九十九年三月二十九日在本校文學院大眾傳播學系修業期滿成績及格准予畢業依學位授予法之規定授予文學學士學位。更名後名稱為：學生○○○，中華民國九十九年十月二十九日在本校文學院大眾傳播學士學位學程（原大眾傳播學系）修業期滿成績及格准予畢業依學位授予法之規定授予文學學士學位。
Q.目前大傳二年級（學號598******）以上原大眾傳播進修學士班入學之學生，其畢業證書是否有所不同？
A.依教育部回函本校公文，本次轉型為更名系所調整案，故畢業證書應以新名書寫，並適用所有在籍生。也就是說，教育部認為大二以上在籍學生仍應以大眾傳播學士學位學程為畢業證書名稱。但經系上與校方共同協調爭取後，現今之作法為大二以上畢業證書均加註「原大眾傳播學系」之名稱。
Q.學士學位學程畢業證書是否可以報考研究所(再進修)？
A.當然可以。本學程授予學位即是一般學士學位(B.A.Bachelor of Arts)，當然可以報考國內研究所，申請國外碩、博士留學等進修計畫。
History
The Programs’s Predecessor / Transformation / FAQs
The Program’s Predecessor
The media industry in Taiwan has experienced diverse growth over the past few decades: from lifting the ban on newspaper publications in the late 1980s, to easing restrictions on television stations in the 1990s, followed by the flourishing of digital media this century. These rapid developments have meant an increasing need for media professionals as well as a pressing demand for professional knowledge and skills far different than what was needed in the past.
The Executive Yuan proposed its plan for the Asia-Pacific Regional Operations Center in 1995. With Taiwan’s accession to the World Trade Organization in 2002, local media have faced the dual challenges of increased globalization and regionalization. These changes have made highly-skilled experts even more essential than in the past.
Taiwan’s media resources are concentrated primarily in the north, giving FJCU a distinct geographical advantage that allows students to interact closely with major academic institutions and media industries. In short, being close to the action means that students enjoy access to a first-rate learning environment. Courses are scheduled at flexible times, including afternoons and evenings, so mid-career professionals can pursue an education while remaining employed.
In a media environment characterized by fierce competition, the training of media professionals often falls to academic institutions. The School of Continuing Education (SOCE) is uniquely positioned to provide a curriculum both diverse and practical, and which satisfies industry demand for talent. SOCE is well-placed to create an image as a comprehensively developed academic center for media professionals in the Greater Taipei Region.
The College of Communication enjoys a solid reputation, with alumni performing exceptionally both in academia and in media industries. It is for this reason that our programs are highly respected both by students and the wider community. Ours is the most popular program in the SOCE, with a registration rate close to 100% each year.
Our curriculum is highly flexible and adjusted based on the latest social developments. We’re always thinking about potential transformations to academia and industry in the future, meaning that the curriculum is based on the academic and practical needs of students. Courses help students develop comprehensive design concepts and foster the communication skills and professional knowledge needed for future success.
Our program incorporates elements from the curricula of the undergraduate and graduate programs in the College of Communication, but our curriculum has been tailored for the unique needs of our position within the SOCE. The curriculum is rooted in the fundamentals of holistic education, while combining innovative teaching methods which help students become prosumer media professionals capable of bringing a critical eye and rich creativity to their work, as well as develop the skills necessary to survive in the digital information age.
The curriculum encourages students to learn by doing, and integrates theoretical concepts with real-world practice. Our focus for the future is to boost students’ linguistic skills, cultural literacy, and information and communication skills. We’re also working on distance learning courses and promoting collaborative projects with media organizations.
We’re making improvements to fundmental courses, such as languages, cultural literacy, information communication, and communications management. We’re also adding more hands-on courses as part of our commitment to fusing theory with practice, so that students develop expertise which will meet the needs of their daily work, while students focused entirely on academic pursuits will be inspired and capable of exceling in advanced study.
Digital content industries are universally recognized for the important role they will play in the future. Employers place particular value on multimedia applications that integrate sound, video, images, animation, interaction, and website design and production. In this globalized era, we encourage students to boost their foreign language and media application skills, as well as explore the policies, markets, and industries that make up the knowledge economy.
Transformation
SOCE Bachelor’s Program of Mass Communication
Reason Behind the Name Change
- The Ministry of Education conducted university evaluations in the 2011-2012 academic year. Our program must obviously conform with MOE regulations, one of which stipulates that undergraduate programs at the SOCE must be run by a counterpart in the Day Division. However, the original Department of Mass Communication long ago divided into three departments: Journalism and Communication Studies, Advertising and Public Relations, and Communication Arts. With no Day Division counterpart with the same name, the SOCE Department of Mass Communication no longer corresponded with regulations.
It was therefore decided to transfer the operations of the Department of Mass Communication to the College, whence it became the Bachelor Program of Mass Communication. This had the benefits of preserving the name “Mass Communication,” while ensuring continued access to the full-time faculty of the Day Division, and conforming to Ministry of Educaton regulations.
- About the Program
In accordance with Article 11 of the University Act, a university may establish a certificate program or bachelor program which combines departments, graduate institutes, or colleges.
In accordance with Article 8 of the Enforcement Rules of the University Act, a bachelor program means a degree-conferring program which has a cross-disciplinary curriculum and which combines departments, graduate institutes, or colleges. A university which establishes a bachelor program must have an existing department, graduate institute or college related to the academic discipline. Faculty, teaching facilities, and other resources are supplied by the department, graduate institute or college.
The curriculum of the Bachelor’s Program in Mass Communication is primarily based upon three fields: Radio and Television; Advertising and Public Relations; and Online Media. There are also foundational courses in journalism and education. The program is supported by three departments and two graduate institutes of the College of Communication: Journalism and Communication Studies, Advertising and Public Relations, and Communication Arts; and the Graduate Institute of Mass Communication and Graduate Institute of Educational Leadership and Development. The program is college-run and interdisciplinary in nature rather than based on a single department or graduate institute.
Students must complete a minimum of 128 credits in order to earn a degree, as required in University regulations. The curriculum was approved by the University Council and implemented in the 2010-2011 academic year. Operating guidelines and curriculum planning are the same as for general departments and graduate institutes.
- Legal Procedures for the Transformation
- MOE regulations: After discussing the best course of action to comply with MOE regulations, faculty decided to apply to establish a bachelor program. This decision was reviewed and approved by the University Affairs Development Committee, the University Council, and the Board of Trustees, then reported to the MOE. The SOCE Bachelor Program in Mass Communication was officially established in 2010, meaning that the proud name and tradition of “Mass Communication” can continue.
- Due to historical factors, the Day Division no longer has a Department of Mass Communication; the name continues to exist in the SOCE program alone. It was decided to keep the name “Mass Communication” based on feedback from alumni.
- Curriculum: the curriculum is primarily based on three fields: radio & television, advertising and PR, and online media. The curriculum is expansive and designed to meet market demands. The interdisciplinary nature of the program means that students can choose more than one field of expertise, based on personal interests.
FAQs
Bachelor’s Program in Mass Communication vs. SOCE Department of Mass Communication
Q: What is the difference between the SOCE Department of Mass Communication and the SOCE Bachelor’s Program of Mass Communication?
A: The main difference is who runs the program. A department at the SOCE must be run by a department in the Day Division which shares the same name, whereas a bachelor program is run by a college. The SOCE Bachelor Program of Mass Communication is jointly run by the College of Communication and the SOCE. The program is supported by three departments and two graduate institutes of the College of Communication: Journalism and Communication Studies, Advertising and Public Relations, and Communication Arts; and the Graduate Institute of Mass Communication and Graduate Institute of Educational Leadership and Development. From the perspective of who runs the program, since a bachelor program is operated by a college rather than a department, it can be considered a step up.
Q: How is the curriculum of the bachelor program different?
A: The curriculum has been improved. There are two kinds of courses: required courses and advanced electives. Beginning in the second semester of sophomore year, students select one or two areas to specialize in as a major. Students can focus on (1) radio and television; (2) advertising and PR; or (3) online media.
Q: Will I still graduate with a degree? How is the new degree different from the original one?
A: You still get a bachelor’s degree, and the new degree has the exact same value as the old one. The only difference is that instead of “Department of Mass Communication,” the name on the degree is now “Bachelor’s Program of Mass Communication.”
Q: What happens to students who were enrolled before the name change? Will the program on their degree be listed as “department” or “bachelor program”?
A: The MOE announced that the name change will apply to students who were enrolled, but hadn’t graduated, before the name change. However, the name of the program on the degree of these students will indicate “formerly the Department of Mass Communication.”
Q: Will the new degree still qualify me for graduate studies?
A: Of course. You will receive a Bachelor of Arts degree, so you can apply for graduate studies both in Taiwan and abroad.